Data Reveals Tesla’s Brand Loyalty Declined After Musk Supported Trump

Tesla’s brand loyalty in the U.S. dropped sharply after CEO Elon Musk endorsed Donald Trump in July 2024. Loyalty fell from 73% in June to 49.9% by March 2025, before slightly recovering to 57.4% in May. Analysts cite Musk’s political involvement and outdated models as key reasons. Tesla also lost customers to rivals like Rivian and Polestar. The EV giant’s U.S. sales declined 8% in early 2025, and 33% in Europe. Despite short-term setbacks, investors remain optimistic due to Tesla’s robotaxi and self-driving tech plans. Tesla still leads U.S. EV sales but is losing market share and customer loyalty.