MSNBC unveils new identity after corporate split from NBC

MSNBC announced it will rebrand as My Source News Opinion World (MS NOW) after splitting from NBC. The network, known for liberal voices like Rachel Maddow, Ari Melber, and Nicolle Wallace, will drop NBC’s peacock logo and operate independently under Versant, NBC Universal’s spinoff company. Founded in 1996 as a Microsoft–NBC venture, MSNBC’s name endured despite the partnership ending. Executives admitted the decision was difficult but said it marks a new identity while maintaining the same editorial direction. CNBC retains its name due to greater separation. Hosts welcomed independence, with Joe Scarborough unveiling a new “sporty” logo on air.